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The Coalition for Innovative Media Measurement (CIMM) was founded in 2009 by leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform media. In 2018, CIMM became an affiliate of the non-profit Advertising Research Foundation (ARF).
CIMM explores and identifies new methodologies and approaches to audience measurement through proof-of-concept pilot studies with independent measurement companies, initially focusing on two key questions:
- What are the opportunities and challenges of using return path data from set-top boxes and smart TV’s to measure viewing of television?
- What solutions can be developed to measure use of media across platforms?
Download our Addressable TV Summary
Download our TV Attribution Report
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